Success on The Streets

The Simmons Bedding Company ComforPedic Line continues on it's state-to-state tour making stops at retailers, regional corporate headquarters, and to the public. The success of the mobile road tour has surprised even the toughest critics out there.

Bedding Editor for Furniture/Today, David Perry shares his insights with the public, as he visits and travels with the Simmons Road Tour in the beginning stages to gauge the shakedown and pros to this NYC Loft on Wheels.

ComforPedic Retail Road Tour: A Good Idea [click to read full article]
HARTFORD, Conn. - Greetings from the capital of the Nutmeg State, a very special place for me to embark on a journey of retail discovery. More on that in a moment.This is my jumping off point for a rendezvous with the ComforPedic Loft Showroom on Wheels, an 18-wheeler that I last saw parked in a dusty Las Vegas parking lot across the street from the World Market Center.

That's where the tour set out last month on a 10,000-mile retail odyssey across the U.S. and Canada. The goals: Introduce the new Simmons ComforPedic Loft line to retailers, conduct sales training sessions for them, and get their feedback (and that of consumers, too) on the new line. Simmons executives Scott Smalling and Butch Webster are following the truck in an SUV. In just a few hours, I'll be meeting them. Can you say Road Trip?...

ComforPedic Retail Tour: Ad Lessons in Agawam [click to read full article]
...One thing that hasn't changed, I learned, is the need for mattress retailers to keep promoting. That point was driven home at the open house the Simmons factory here is hosting. And the ComforPedic Loft Showroom on Wheels, which I'm following for the next few days, is right in the middle of the action. It is parked in front of the factory and it is a nice-looking showroom, displaying mattresses to good advantage...

For more information regarding the Simmons Bedding Company mobile road show, or to bring your marketing needs to the road contact us today for more information.